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Wines of Roussillon UK
client
CIVR
campaign
Wines of Roussillon UK
objective
Raise the profile of Roussillon wines
top results
Position Roussillon as a strong, independent region Introduce producers to UK trade and press and boost imports Support sales in retail

Roussillon

After a 3 and half year media campaign, Roussillon's profile as a stand alone, independent region is well established. Regular articles in leading specialist and trade publications have helped secure the place of Roussillon as the premium wine producing French region to watch!

“Red and proudly independent… Roussillon’s old vineyards hold the key to the future.” Jancisrobinson.com
“As the home of France’s fortified sweet wines, with a dazzling array of soils and microclimates… Roussillon deserves to be recognised.” Harpers
“Roussillon’s spirited new wave of vignerons: ancient vines, unimpeachable terroir, organic viticulture and the maverick spirit of Catalan culture.” Wine Anorak
“France’s sunniest region has every reason to feel confident about its credentials as a source of wines that can really fly in the independent trade.” The Wine Merchant
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