A media relations campaign supported the launch of the new Artesano de Argento label in the UK, focused on sharing Bodega Argento’s organic winemaking philosophy and sustainability ethos.
‘Organic viticulture is better for us, better for the environment and the natural world. The resulting wines taste a great deal better too’ Juan Pablo Murgia – Chief Winemaker for Artesano de Argento.’
Special planting kits, complete with Artesano’s Organic Fairtrade Malbec Cabernet Franc and seeds from some of the flowers and plants used in Bodega Argento’s organic vineyards, were created to support our campaign and highlight key benefits of organic viticulture.
